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Loyalty Rules! Loyalty Rules! How Today's Leaders Build Lasting Relationships
by Frederick Reichheld
Harvard Business School Press, August 2001

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The Loyalty Effect The Loyalty Effect: The hidden force behind growth, profits, and lasting value
by Frederick Reichheld
Harvard Business School Press, February 1996

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The Quest for Loyalty Quest for Loyalty: Creating Value Through Partnership
by Frederick Reichheld (Editor)
Harvard Business School Press, November, 1996

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Fred Reichheld's biography
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